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Smart speakers are becoming a more common platform for controlling connected entertainment due to a rapid increase in popularity and ease of use. Household penetration of smart speakers is expected to reach 47 percent among U.S. broadband households by 2022, based on Parks Associates estimates. New entrants in the connected consumer electronics market, including Samsung, Roku and Facebook, are likely to make announcements about new voice-controlled speakers at CES 2019 in order to claim a share of this new voice-first CE market.
The average U.S. broadband household in 2018 had 8.8 connected computing, entertainment, or mobile devices, all with unique user controls or interfaces. Voice technology is emerging as a solution to this complexity, offering a single interface for all connected devices. Consumers have expressed a strong interest in this approach, with more than one-third of U.S. broadband households finding it very appealing to use voice to control their entertainment devices.
Chart of Total Average Number of Connected Devices Owned Per Broadband Households 2010-2018
However, despite voice-controlled entertainment's advantages for searching and streaming content, consumer adoption remains low, with only 3 percent of U.S. broadband households using voice commands when watching video.
Use of voice-controlled search is held back due to limited product availability, inexperience or lack of familiarity with the technology, or simply old consumer habits. Consumers increasingly are becoming familiar with using voice commands to operate their smartphones, though. Last year, nearly 40 percent of U.S. broadband households with a smartphone used some form of voice recognition software. It therefore is likely that consumers will become more interested in using voice commands to control other common consumer devices, including connected entertainment systems.
The consumer electronics industry is weathering a rough spot as cellphones, tablets and flat-panel TVs hit saturation levels. Newer product categories, such as wireless speakers, are eliminating the need for more conventional electronic devices. Furthermore, the growing popularity of streaming digital media and the pervasiveness of smartphones are driving entire product categories -- such as camcorders, MP3 players and GPS navigators -- into obsolescence.
Faced with stagnating sales growth, the industry has been turning to categories such as wireless speakers and smart TVs as drivers of future growth. Rapid advancements in voice technology enable wireless speakers to become smart speakers, and smart TVs to assume a wider role in the CE ecosystem.Manufacturers of other CE products, such as streaming media players, have expanded their product portfolios with new voice-enabled models to claim their share of a quickly growing voice-controlled entertainment market.
We hope you liked this post and as always have a chilled day from the viking.
Voice-Controlled Online Entertainment Is Gaining Traction
Smart speakers are becoming a more common platform for controlling connected entertainment due to a rapid increase in popularity and ease of use. Household penetration of smart speakers is expected to reach 47 percent among U.S. broadband households by 2022, based on Parks Associates estimates. New entrants in the connected consumer electronics market, including Samsung, Roku and Facebook, are likely to make announcements about new voice-controlled speakers at CES 2019 in order to claim a share of this new voice-first CE market.
The average U.S. broadband household in 2018 had 8.8 connected computing, entertainment, or mobile devices, all with unique user controls or interfaces. Voice technology is emerging as a solution to this complexity, offering a single interface for all connected devices. Consumers have expressed a strong interest in this approach, with more than one-third of U.S. broadband households finding it very appealing to use voice to control their entertainment devices.
Chart of Total Average Number of Connected Devices Owned Per Broadband Households 2010-2018
However, despite voice-controlled entertainment's advantages for searching and streaming content, consumer adoption remains low, with only 3 percent of U.S. broadband households using voice commands when watching video.
Use of voice-controlled search is held back due to limited product availability, inexperience or lack of familiarity with the technology, or simply old consumer habits. Consumers increasingly are becoming familiar with using voice commands to operate their smartphones, though. Last year, nearly 40 percent of U.S. broadband households with a smartphone used some form of voice recognition software. It therefore is likely that consumers will become more interested in using voice commands to control other common consumer devices, including connected entertainment systems.The consumer electronics industry is weathering a rough spot as cellphones, tablets and flat-panel TVs hit saturation levels. Newer product categories, such as wireless speakers, are eliminating the need for more conventional electronic devices. Furthermore, the growing popularity of streaming digital media and the pervasiveness of smartphones are driving entire product categories -- such as camcorders, MP3 players and GPS navigators -- into obsolescence.
Faced with stagnating sales growth, the industry has been turning to categories such as wireless speakers and smart TVs as drivers of future growth. Rapid advancements in voice technology enable wireless speakers to become smart speakers, and smart TVs to assume a wider role in the CE ecosystem.Manufacturers of other CE products, such as streaming media players, have expanded their product portfolios with new voice-enabled models to claim their share of a quickly growing voice-controlled entertainment market.
We hope you liked this post and as always have a chilled day from the viking.
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