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Distressed denim emerged from the cultural punk movement in the 1970s. Early punks tore apart consumer goods as an expression of their anger towards society. Johnny Rotten of the Sex Pistols manifested the British punk ideology, which was fighting against the status quo. Denim became a key target of this politically fueled deconstruction, with both men and women donning torn pants and jackets, accessorized with safety pins and slogans. The trend became popular again in the 1990s with the emergence of grunge fashion. If punk was "anti-fashion", grunge was "non-fashion". The grunge youth wore loose-fitting ripped jeans, flannel shirts or woolen Pendletons layered over T-shirts. Their anti-conformist approach to fashion led to the popularization of the casual chic look, a trend which continued into the 2000s.
Jeans in the USSR
In the Soviet Union, jeans were the symbol of the Western way of life. The "jeans fever" in the USSR started in 1957 during the World Festival of Youth and Students. According to a 1961 Russian textile dictionary, jeans were initially referred to as a "worker's uniform" (рабочий костюм, rabochii kostyum). The jeans brand Rokotov and Fainberg is named after the defendants in the Rokotov–Faibishenko case, who were executed for, among other things, trafficking in jeans.
Although not outright banned, jeans were hard to come by in USSR. It was seen as a symbol of rebellion by the Soviet youth who wanted to emulate the style of film and rock stars of the West. The Soviet government resisted supplying the market with jeans as that would mean responding to the market, a capitalist principle. People went to great lengths, sometimes resorting to violence and other illegal activities to obtain real Western made jeans. This led to the creation of black markets and bootlegging of jeans, which since has become an important cultural element in the history of the Soviet Union.
I hope you liked this post and as always have a chilled day from the viking
Distressed jeans
Distressed denim emerged from the cultural punk movement in the 1970s. Early punks tore apart consumer goods as an expression of their anger towards society. Johnny Rotten of the Sex Pistols manifested the British punk ideology, which was fighting against the status quo. Denim became a key target of this politically fueled deconstruction, with both men and women donning torn pants and jackets, accessorized with safety pins and slogans. The trend became popular again in the 1990s with the emergence of grunge fashion. If punk was "anti-fashion", grunge was "non-fashion". The grunge youth wore loose-fitting ripped jeans, flannel shirts or woolen Pendletons layered over T-shirts. Their anti-conformist approach to fashion led to the popularization of the casual chic look, a trend which continued into the 2000s.
Jeans in the USSR
In the Soviet Union, jeans were the symbol of the Western way of life. The "jeans fever" in the USSR started in 1957 during the World Festival of Youth and Students. According to a 1961 Russian textile dictionary, jeans were initially referred to as a "worker's uniform" (рабочий костюм, rabochii kostyum). The jeans brand Rokotov and Fainberg is named after the defendants in the Rokotov–Faibishenko case, who were executed for, among other things, trafficking in jeans.
Although not outright banned, jeans were hard to come by in USSR. It was seen as a symbol of rebellion by the Soviet youth who wanted to emulate the style of film and rock stars of the West. The Soviet government resisted supplying the market with jeans as that would mean responding to the market, a capitalist principle. People went to great lengths, sometimes resorting to violence and other illegal activities to obtain real Western made jeans. This led to the creation of black markets and bootlegging of jeans, which since has become an important cultural element in the history of the Soviet Union.
I hope you liked this post and as always have a chilled day from the viking
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