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1980s: Bird and Magic

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The Celtics–Lakers rivalry was renewed in the 1980s, in large part due to the personal rivalry between Larry Bird and Magic Johnson. Magic said of the games against the Celtics, "when the new schedule would come out each year, I'd grab it and circle the Boston games. To me, it was The Two and the other 80." Similarly, Bird said that, "the first thing I would do every morning was look at the box scores to see what Magic did. I didn't care about anything else."

The Showtime Lakers struck the first blow, winning the 1980 NBA Finals against the Philadelphia 76ers.[38] The following year, behind the "Big Three" of future Hall of Famers Larry Bird, Kevin McHale, and Robert Parish, the Celtics won the 1981 NBA Finals against the Houston Rockets.[39]

The Celtics lost the 1982 Eastern Conference Finals to the 76ers, and along with it the possibility of a rematch with the Lakers. However, the final game of that series is memorable to the rivalry because Boston fans chanted for the 76ers, who were just about to eliminate their Celtics, to "Beat L.A.!" Despite the encouragement, the 76ers lost the 1982 NBA Finals to the Lakers, who were led by new head coach Pat Riley. However, the 76ers defeated the Lakers the following year in the 1983 NBA Finals. The 1982–1983 season would also be the rookie year of Laker James Worthy, another Hall of Famer in the storied rivalry.

The Celtics would get a new head coach in K.C. Jones, who was also a former Celtics player, and two teams finally had their long-awaited rematch in the 1984 NBA Finals, a grueling seven game series that had many memorable moments, including a 137–104 blowout in Game 3 that led Larry Bird to call his Celtic teammates "sissies", the Kevin McHale takedown of Laker forward Kurt Rambis which led to increased physical aggression by both teams, the sweltering heat of the infamously un-airconditioned Boston Garden in Game 5, and Cedric Maxwell's 24-point performance in Game 7. The Celtics went on to win in seven games, increasing their record of Finals' series victories against the Lakers to 8–0.

The following year, the Lakers finally had their revenge, winning the 1985 NBA Finals by taking Game 6 in Boston Garden, becoming the only visiting team to win an NBA championship in that arena. Lakers owner Jerry Buss famously remarked that "this has removed the most odious sentence in the English language. It can never again be said that 'the Lakers have never beaten the Celtics'".

The Celtics rebounded the following year to win the 1986 NBA Finals against the Rockets. In the 1987 NBA Finals, the two teams met for a tie-breaker of their 1980s Finals matches, and the Lakers once again emerged victorious in six games, with the iconic image of Magic Johnson's junior sky hook. This series marked the end of an era for the Celtics. They did not reach the Finals again until 2008. The Lakers, meanwhile, went on to win the 1988 NBA Finals against the Detroit Pistons, before losing to the Pistons the following year in 1989, and win titles again in 2000, 2001 and 2002, all while the Celtics wallowed in mediocrity.

Several journalists hypothesized that the Johnson–Bird rivalry was so appealing because it represented many other contrasts, such as the clash between the Lakers and Celtics, between Hollywood flashiness ("Lakers Showtime") and Boston/Indiana blue collar grit ("Celtic Pride"), and between blacks and whites.

 A 1984 Converse commercial for its "Weapon" line of basketball shoes (endorsed by both Bird and Johnson) reflected the perceived dichotomy between the two players. In the commercial, Bird is practicing alone on a rural basketball court when Johnson pulls up in a sleek limousine and challenges him to a one-on-one match. Despite their on the court rivalry, the two became friends after filming the commercial together.

The rivalry was also significant because it drew national attention to the faltering NBA. Prior to Johnson and Bird's arrival, the NBA had gone through a decade of declining interest and low TV ratings. With the two future Hall of Famers, the league won a whole generation of new fans.

 The rivalry between Bird, Johnson, and their teams contributed greatly to the success of the league during the decade; according to Bryant Gumbel, "Magic and Larry saved the NBA." Sports journalist Larry Schwartz of ESPN asserted that Johnson and Bird saved the NBA from bankruptcy. In every single NBA Finals series during the 1980s, either the Lakers or the Celtics were present.

Playing off their rivalry in the NCAA and NBA, Johnson and Bird reunited to promote Game 5 of the 2018 World Series between the Los Angeles Dodgers (of which Johnson is a part-owner) and Boston Red Sox. In contrast to the frequent Lakers-Celtics championship match-ups, the Dodgers and Red Sox were meeting in the World Series for the first time (since the Dodgers franchise relocated to Los Angeles)

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