THROUGH THE AGES

 Hello ladies and gents this is the Viking telling you that today we are talking about 

The Modern Age: 1900-The Present Day

The turn of the century brought underwear that is much more recognizable.

The Evolution of Briefs & Boxers

The first briefs left the line of Chicago's Coopers Inc on the 19th of January, 1935. These have an elastic band around the waist and both legs near the groin. Finally, it featured a Y-shaped fly for easy access in a jam.

It was a revolutionary step forward in modern men's undergarments, receiving the infamous cognomen: “tightey-whiteys.”

By the 1930s, underwear becomes very comfortable.

Alongside briefs, boxers entered the market in the 1930s. Though it had a band around the waist, it lacked any along the legs. This resulted in a wider and looser leg section that extended to the middle of the thigh.

Between the 20th century and today, several offshoots of the boxer/brief were developed and are now easily purchasable.

The next step in the modern evolution of men's underwear came with Giorgio Armani in the form of boxer briefs, released in the 1980s. Similar to its predecessor, boxer briefs were slightly longer along the thigh. Some even ceased to have the traditional y-shaped fly.

Another invention of the 80s were trunk briefs. They were similar to Armani's creation, except that the inseams were a little shorter.

The last 30 years have seen considerable innovation in underwear designs for men.

Some variations include athletic-style boxer briefs, which are skin tight and have no fly. Pouch boxer briefs use – you guessed it – a pouch to house the genitalia rather than a fly.

Midway briefs are the longest of briefs. Born in the 1980s, they're among the longest modern men's underwear out there. They stop just above the knee, staying snug with elastic bands.

Think it's reached the peak? Think again.

Underwear faces as much innovation today as it has throughout history. Nowadays, it's all about achieving maximum durability and comfort. SHEATH, with its dual pouch feature, is a great example.

and as always have a chilled day from the Viking