TIME PIECES

 Hello ladies and gents this is the Viking telling you that today we are talking about 

The DETOMASO Story

A NEW SENSE OF TIME

The history of DETOMASO is closely linked to the personal story of its founder. It serves as inspiration for the brand's credo LIVE THE MOMENTUM. A good two decades ago, Richard made a momentous decision: the IT entrepreneur bought a convertible from the 1970s and let the business at home take care of itself for a while. He embarks on an extensive road trip across Italy. Off the hamster wheel he went. Cruising in his car, he's enthusiastic, inspired by all the impressions and the freedom he's gained. In his mind he starts imagining on how to translate this new found freedom and sense of time into a wristwatch. He founds the DETOMASO brand.

HISTORICAL MOMENTUM

A good 20 years and hundreds of thousands of watches sold later, Richard is back on the road in Italy in search of new impetus. Once again, fate has been kind to him. In a small mountain village in Umbria, he meets Mark, a young manager. His life situation reminds Richard of his own, many years before. Twelve Peroni in later, the plan for a joint venture is in place: It's time for a new momentum. DETOMASO shall grow and kick into a higher gear.

OUR VISION

DETOMASO watches capture the essence of classic sports cars and the lightness of a road trip. Our goal: to spark inspiration and spawn new impulses in the face of the hectic pace of everyday life. This is the message we want to convey in our dynamic, extraordinary designs. And yet, we are able to offer high-quality watches at a fair price because we take care of everything ourselves, bottom to top. From the watchmaking to the online store. We also work directly with our partners and suppliers. We pass the resulting savings to you. This is how we let everyone experience the DETOMASO momentum.

And as always have a chilled day from the Viking